percepÇÃo da presenÇa dos outros consumidores e sua relaÇÃo com emoÇÕes e valor hedÔnico de compra

Clicks: 167
ID: 179799
2015
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #19 of 27 articles by views in elementa: science of the anthropocene

Most read Least read

Bar heights use a square-root scale.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This paper investigates how the perception of other customers’ presence relates to emotions and hedonic shopping value in a popular retail environment. We conducted a survey with 247 customers and used structural equation modeling, and found a significant effect of other customers’ presence on individual consumer response in the purchasing process. This study makes an important contribution to the field of consumer behavior in retail environments, since the validation of the scale (Other Customers’ Perception) in traditional retail allows the possibility to better understand the impact of retail environment’s social dimension in a variety of contexts. It also corroborates that consumer experience involves more than simply assessing retailers’ performance, drawing attention to social factors in the retailing environment.
Reference Key
aguiar2015rae:percepo Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Edvan Cruz Aguiar;Salomão Alencar de Farias
Journal elementa: science of the anthropocene
Year 2015
DOI
DOI not found
URL
http://rae.fgv.br/sites/rae.fgv.br/files/percepcao_da_presenca_dos_outros_consumidores_e_sua_relacao_com_emocoes_e_valor_hedonico_de_compra_1.pdf
Keywords
emotions retail environmentbusiness

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.