quantitative research concerning the identification of the stimuli and communicative factors who can influence behavior of the bread consumers in arges county
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ID: 179317
2014
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Abstract
Building and managing relationships with customers can have a direct and positive effect on the efficiency
of an organization's communication efforts. A product or a brand exist in the consumer's mind there not only
because of the experience with this, but and because of the medium and long term effects on that a message built
as a result of the evaluation of consumer preferences is transmitted simultaneously through many means of
communication. Integrated marketing communication is identified with market dynamics today and learn
organizations how easily can prosper in an environment where changes occur in an alarming way. Because
consumers resort to as many information sources, the value of the the integrated marketing communication has
increased considerably. Highly targeted, the integrated marketing communication campaigns are based on the
strengths of the the available means of communication to influence in favorable way the behavior of the target
audience. Conceiving a effective message and identifying the most suitable the communicational tools represent
important steps in regards creation and maintenance the preferences of consumer for a product / a brand or
company. Therefore, the aim of the study was, on the one hand, the identification of the main stimuli who
underlying the choice of an assortment of bread by consumers, and which may thus constitute key factors in
designing a communicational message, and on the other hand, in evaluation of the communicational factors that
may lead to the actual behavior of these.
| Reference Key |
2014analelequantitative
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| Authors | ;OANCEA OLIMPIA |
| Journal | kastamonu eğitim dergisi |
| Year | 2014 |
| DOI |
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