a french translation of the pleasure arousal dominance (pad) semantic differential scale for the measure of affect and drive

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ID: 178741
2017
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Abstract
Multivariate studies have repeatedly confirmed that three basic dimensions of human emotional behavior, called 'pleasure' (P), 'arousal' (A) and 'dominance '(D) are persistent in organizing human judgments for a wide range of perceptual and symbolic stimuli. The Mehrabian and Russell’s PAD semantic differential scale is a well-established tool to measure these categories, but no standardized French translation is available for research. The aim of this study was to validate a French version of the PAD. For this purpose, (1) Mehrabian and Russell’s PAD was trans- lated through a process of translations and back-translations and (2) this French PAD was tested in a population of 111 French-speaking adults on 21 images of the International Affective Picture System (IAPS). A confirmatory factor analysis revealed the expected three-factor structure; the French PAD also distributed the images in the affective space according to the expected boomerang-shape. The present version of PAD is thus a valid French translation of Mehrabian and Russell’s original PAD.
Reference Key
detandt2017psychologicaa Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Sandrine Detandt;Christophe Leys;Ariane Bazan
Journal visual communication quarterly
Year 2017
DOI
10.5334/pb.340
URL
http://www.psychologicabelgica.com/articles/340
Keywords
arousal semantic differential pleasure

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