a french translation of the pleasure arousal dominance (pad) semantic differential scale for the measure of affect and drive

Multivariate studies have repeatedly confirmed that three basic dimensions of human emotional behavior, called 'pleasure' (P), 'arousal' (A) and 'dominance '(D) are persistent in organizing human judgments for a wide range of perceptual and symbolic stimuli. The Mehrabian and Russell’s PAD semantic differential scale is a well-established tool to measure these categories, but no standardized French translation is available for research. The aim of this study was to validate a French version of the PAD. For this purpose, (1) Mehrabian and Russell’s PAD was trans- lated through a process of translations and back-translations and (2) this French PAD was tested in a population of 111 French-speaking adults on 21 images of the International Affective Picture System (IAPS). A confirmatory factor analysis revealed the expected three-factor structure; the French PAD also distributed the images in the affective space according to the expected boomerang-shape. The present version of PAD is thus a valid French translation of Mehrabian and Russell’s original PAD.