estratégias de inovação em apls: viés para o desenvolvimento de produtos de moda innovative strategies in cluster: obliquity for the development of fashion products

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ID: 177477
2013
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Abstract
A gestão estratégica de inovação para o mercado de produtos de vestuário brasileiro tem encontrado determinadas barreiras, principalmente em relação ao desenvolvimento de produtos nas Pequenas e Médias Empresas (PMEs). Como estratégia para superar essa dificuldade, as PMEs têm-se organizado em Arranjos Produtivos Locais (APLs). Esta pesquisa apresenta um estudo multicaso de cinco APLs de confecção do estado do Paraná com organização igual ou maior a quatro anos de existência. A amostra total constituiu-se em 20 empresários agentes de governança, presidentes de sindicato e associações responsáveis pelos projetos de Pesquisa e Desenvolvimento (P&D). A pesquisa analisou ações de P&D apresentadas no planejamento estratégico dos arranjos a partir das estratégias de consolidação e roadmapping do Projeto Rotas Estratégicas para o Futuro da Indústria Paranaense. Encontrou-se dificuldades quanto às ações de P&D especialmente na criação da cultura de gestão de desenvolvimento de produto em conjunto com os empresários e fornecedores e as políticas públicas de incentivo a P&D nas PMEs.
The strategic management of innovation in the Brazilian clothing market has found certain barriers, especially regarding product development in micro and small enterprises. Local Productive Arrangements (LPAs) have been used by organizations as a strategy to overcome this difficulty. This research presents a multi-case study on five LPAs in the State of Parana with four or more years of existence. The total sample consisted of 20 business agents of governance, including presidents of unions and organized associations responsible for Research and Development (R &D) projects. The study examined R&D actions presented in the strategic planning arrangements from the consolidation strategies and the Routes of Strategic Project roadmapping for the future of this sector in the State of Parana. Several difficulties were found in the innovation chain process, especially related to the management of joint product development by contractors and cooperation of suppliers and public policies to encourage R&D in small and medium-sized enterprises (SMEs).
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kachba2013productionestratgias Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Yslene Rocha Kachba, Kazuo Hatakeyama
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Journal Neotropical entomology
Year 2013
DOI
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URL
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132013005000012
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