Shopper marketing moderators of the brand equity – behavioral loyalty relationship

Clicks: 245
ID: 17534
2018
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hariharan2018shopperjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Hariharan, V.
Journal journal of business research
Year 2018
DOI
10.1016/j.jbusres.2017.12.002
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