coordenação das atividades produtivas na indústria brasileira de jogos eletrônicos: hierarquia, mercado ou aliança? coordination of production activities in the brazilian electronic games industry: hierarchy, market or alliance?

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ID: 174084
2011
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Abstract
Este estudo busca compreender como as empresas que desenvolvem jogos eletrônicos coordenam suas atividades de produção na indústria brasileira de jogos eletrônicos. Têm-se como base teórica os custos de transação e as relações interorganizacionais para a análise das estratégias de produção interna (hierarquia), contratação no mercado (mercado) e colaboração (aliança). A pesquisa foi conduzida junto às empresas da Associação Brasileira de Desenvolvedoras de Games (ABRAGAMES), e os dados foram coletados por meio de questionários eletrônicos e entrevistas em profundidade. Os resultados indicam a predominância da internalização das atividades de produção dos jogos, em função da existência de custos transacionais associados à necessidade de ativos específicos como especialização do conhecimento e escassez da mão de obra. Entretanto, observaram-se casos de estratégias de subcontratação alinhadas a atividades menos estratégicas para as empresas e de projetos colaborativos que potencializaram ganhos como redução de incerteza, flexibilidade organizacional, melhoria de processos e aprendizagem.
This study aims to understand how games firms coordinate their production activities in the Brazilian Electronic Games Industry. To do so this paper makes use of the theories of transaction costs as well as of inter-organizational relationships to analyze firms' strategic choices with regard to games production: made in-house (Hierarchy), bought on the market (Market), or collaboration with a partner (Alliance). The research was conducted with firms belonging to the Brazilian Game Developers Association and data were collected from electronic surveys and interviews. The results show that firms tend to internalize activities of game production, in particular because of transaction costs associated with asset specificity (knowledge specialization and scarce availability of skilled labor). However, market relations were found relating to activities considered, by the firms, to be of less strategic importance as well as collaborative projects which provided firms with results such as reduction of uncertainty, greater flexibility, process improvement and mutual learning.
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Authors ;Alexandre Perucia;Alsones Balestrin;Jorge Verschoore
Journal Neotropical entomology
Year 2011
DOI
DOI not found
URL
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132011000100007
Keywords
video games

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