spanish wines in the us market: what attributes do us consumers look for in spanish wines?

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ID: 168881
2018
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Abstract
This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was aging, which had a positive impact. US consumers valued the quality ratings provided by experts, especially in the upper price categories. The year of vintage and size of the winery were considered medium importance factors in decision-making, with the latest vintages and the smallest wineries receiving the highest ratings. Geographical origin (appellation) helped to explain consumer preferences. Although colour was the least important attribute in consumers’ purchase decisions, red wines were the most highly rated in this attribute.
Reference Key
areta2018spanishspanish Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Álvaro Areta;Isabel Bardají;Belén Iráizoz
Journal Canadian Medical Association Journal
Year 2018
DOI
10.5424/sjar/2017154-10006
URL
http://revistas.inia.es/index.php/sjar/article/view/10006
Keywords
consumer preferences

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