perancangan sistem pemilihan model diskon untuk buyer produk textile pt abc dengan pendekatan ahp

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ID: 168369
2013
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Abstract
Sebuah perusahaan textile PT ABC mengalami penurunan volume penjualan lebih dari 14% dari volume penjualan normal per tahun selama periode 200x-200y. Bagi perusahaan, penurunan volume penjualan ini mengakibatkan menumpuknya stok di gudang serta berhentinya perputaran uang perusahaan. Perusahaan menduga bahwa penurunan volume penjualan ini disebabkan oleh semakin ketatnya persaingan pada bisnis ini. Diskon yang tepat dapat mendorong buyer meningkatkan volume pembeliannya. Perusahaan harus memilih model diskon yang sesuai dengan sistem bisnis perusahaan dan yang sesuai dengan preferensi dari para buyer agar model diskon yang diterapkan dapat efektif mendukung program promosi perusahaan. Untuk mengembangkan model hubungan buyer-suplier terkait dengan pemilihan sistem diskon, dibagi dalam tiga langkah utama.  Langkah Pertama adalah pembangkitan kriteria mengenai faktor yang dipertimbangkan buyer dalam mengambil keputusan mengenai diskon yang diberikan supplier. Langkah kedua, dilakukan uji validitas dan reliabilitas terhadap faktor-faktor yang dibangkitkan. Langkah ketiga, dilakukan pembobotan terhadap hasil langkah kedua menggunakan pendekatan AHP. Selanjutnya, diberikan usulan Standard Operation Procedure (SOP) sebagai dasar perusahaan mengimplementasikan sistem diskon yang diusulkan pada penelitian ini. Kata kunci: sistem diskon, analytic hierarchy process, standard operation procedure, hubungan buyer-supplier   Abstract PT ABC is one of Textile Company that suffered degradation of sales volume more than 14% from normal sales volume per year during period  200x-200y. This condition impacted the heaping of stocks in warehouse and also intrudes company’s cash flow.  The Company guesses that degradation of this sales volume caused by the tightness of competition in textile business. In this paper, we propose discount schema to help company increasing sales revenues. We designed a system to choose discount model for textile buyer-supplier relationship.  As pre elimenary, we  identified the characteristics of buter used questionnare. Company have to choose model discounted matching with company business system and matching with preference from buyer discounted by which applied can effective support company promotion program. To develop a model the first step is evocation of criterion considered buyer preference. Second, we test and validity the factors. Third step weighted the factor used AHP. Finally, the model decided based on criterion that have biggest priority from buyer. Hereinafter, we propose Standard Operation Procedure (SOP) as a base for the company to implement a new discount system. Keywords:  discount system, analytic hierarchy process, standard operation procedure, buyer-supplier relationship
Reference Key
sari2013j@tiperancangan Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Anita Andria Sari;Yuniaristanto Yuniaristanto;Wahyudi Sutopo
Journal Journal of medical Internet research
Year 2013
DOI
10.12777/jati.8.1.51-58
URL
https://ejournal.undip.ac.id/index.php/jgti/article/view/4779
Keywords
industrial engineering management engineering

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