brand awareness and brand image of decision making on university

Clicks: 193
ID: 162202
2016
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Abstract
Universities are currently facing many challenges as institutions of higher education providers, espe-cially in obtaining numbers of students. The purpose of the study is to examine the effect of brand awareness on brand image, the effect of brand image on perceived value, the effect of perceived value on satisfaction, the effect of brand image on satisfaction, the effect of satisfaction on loyalty. Data collection methods are obtained from 200 samples of students in Jambi (primary data) with an analysis of Structural Equation Model Lisrel 8.80. The findings of this research are four hypothesis take positive and significant effect where Satisfaction has the most effect. However, it did not find any influence of brand image on satisfaction.
Reference Key
mulyono2016jurnalbrand Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Herry Mulyono
Journal bulletin de l'academie nationale de medecine
Year 2016
DOI
DOI not found
URL
http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19959
Keywords
perceived value satisfaction loyaltybusiness

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