bridging the demand and supply gap in community tourism
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2015
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Abstract
While the benefits of sustainable tourism such as job creation, income generation and improved
quality of life have often attracted many communities to invest in tourism development, frustration
generally sets in when the anticipated benefits fail to materialise. Many townships in South Africa can
identify with this situation as the success stories of townships such as SOWETO and Khayelitsha
have not been successfully replicated in their communities.
The purpose of this study is to explore ways of bridging the demand and supply divide as a strategy in
the implementation of sustainable community tourism in townships, particularly in the Soshanguve
township north of City of Tshwane. The study employs the quantitative methodology in collecting two
sets of data; one on visitors (demand-side) expectations of township tourism and the other survey on
residents perceptions on the strengths and weaknesses of the Soshanguve township product offering
(supply environment). An analysis of the two sets of data reveals both similarities and gaps between
the demand-side expectations of township tourism and the Soshanguve township product and supply
environment. The recommendations from this study emphasis the importance of incorporating visitors
expectations in the tourism development strategy but more importantly, ensuring that the full range of
the township product offering is effectively communicated to potential visitors. This is necessary
because South African townships are generally misconstrued to offer homogenous heritage and
cultural products.
| Reference Key |
acha-anyi2015africanbridging
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|---|---|
| Authors | ;Paul Nkemngu Acha-anyi |
| Journal | Journal of psycholinguistic research |
| Year | 2015 |
| DOI |
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