culturological description of the language of advertising

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2012
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Abstract
The description of the language of advertising in the aspect of cross-cultural communication previews not only the knowledge of historic and cultural tradition, but the specifics of language units functioning. Texts of advertising are not limited to verbal components, but they are playing the key role in the formation of advertising message.
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novikova2012rudnculturological Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;O S Novikova
Journal revista chilena de literatura
Year 2012
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