de la contrefaçon onomastique des noms de marques à lubumbashi
Clicks: 205
ID: 158368
2018
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Abstract
The brand name identifies and differentiates the product. It is related to the product and creates it. As several brands exist on the market, some designers try to create similar products by giving similar and altered names. Onomastic counterfeiting of brand names conforms to the natural laws of the functioning of human language. This article is a pre-research of our doctoral thesis.
| Reference Key |
tshimanga2018anadissde
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|---|---|
| Authors | ;Joseph Jeff NTUMBA TSHIMANGA |
| Journal | journal of social intervention: theory and practice |
| Year | 2018 |
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