millennials, peer-to-peer accommodation and the hotel industry

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ID: 142430
2016
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Abstract
Today’s world market is a buyer’s market and the new customers, the millennials, are thoughtto be distinctively different than others. Technologically comfortable, the most educated generationever, multitaskers, and strongly influenced by friends and peers, millennials have a different buyingbehaviour and other expectations from service providers. Thus, companies from the hospitalityindustry and policy makers face a number of challenges in trying to meet their (future) demands. Atthe same time, the “sharing economy” has led to the rise of the peer-to-peer accommodation sectorand to a new business model (Airbnb). The aim of this paper is to present these challenges for the hotel industry, because there has notbeen significant research concerning the trends and changes this new generation / new businessmodel will bring to the hospitality industry. Finally, it suggests how hoteliers could adapt to thesenew expectations and proposes several questions for future research.
Reference Key
pentescu2016ovidiusmillennials, Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Alma Pentescu
Journal turkish studies
Year 2016
DOI
DOI not found
URL
http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s3/21.pdf
Keywords
generation y

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