politica de distribuŢie a companiei moderne

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ID: 142321
2007
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Abstract
The economic environmment is in permenent change and the firms try to use more and more thetechnics and instruments of modern marketing. At all points of the modern marketing system people have formedassociations and eliminated various middlemen in order to achieve more efficient marketing. Manufacturersoften maintain their own wholesale departments and deal directly with retailers. Distribution channels can thushave a number of levels. Kotler defined the simplest level, which of direct contact with no intermediariesinvolved, as the 'zero-level' channel. The success condition of firm is represented by her adaptapted capacity,and flexibility to the demand coordinate and to the concurential environment.
Reference Key
aurica2007eirppolitica Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Grigore Aurica
Journal Вестник Донского государственного технического университета
Year 2007
DOI
DOI not found
URL
http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/953/872
Keywords
political science (general)

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