personalidade e boca a boca: propensÃo ao envio e recebimento de informaÇÕes

Clicks: 340
ID: 136752
2013
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #9 of 27 articles by views in elementa: science of the anthropocene

Most read Least read

Bar heights use a square-root scale.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This article aims to assess the connection between personality traits and willingness to word of mouth. By means of structural equation modeling, it was found that the sending of information was significantly preceded by amiability, emotional instability, and consciousness. The receiving of information was significantly preceded by emotional instability and consciousness. In the academic context, this study contributes to the understanding of connections between personality and sending and receiving of information by consumers, by empirically testing a model that makes the junction between psychological constructs with marketing constructs. At the managerial level, this study contributes to the understanding of consumer behavior and provides evidence for decision making when the intention is to prevent negative word of mouth or to instigate positive word of mouth.
Reference Key
basso2013rae:personalidade Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Kenny Basso;Danúbia Reck;Eduardo Rech
Journal elementa: science of the anthropocene
Year 2013
DOI
DOI not found
URL
http://rae.fgv.br/sites/rae.fgv.br/files/artigos/personalidade_e_boca_a_boca_propensao_ao_envio_e_recebimento_de_informacoes.pdf
Keywords
comportamento do consumidor recebimento de informaçõesbusiness

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.