competências produtivas e visão estratégica: um modelo de gestão interativa production competence and strategic vision: an interactive management model

Clicks: 42
ID: 136242
2010
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Abstract
Partindo da distinção conceitual entre decisão estratégica e ação estratégica, apresenta-se, aqui, um modelo que, fazendo uso da noção de competências produtivas, gera uma estrutura interativa de agregação dos elementos que compõem o diferencial competitivo de uma organização. O objetivo dessa estrutura é definir os meios de atuação da empresa no mercado e, mais em geral, na sociedade como um todo. Para fundamentar o desenvolvimento do modelo proposto foi elaborado um suporte teórico de conceitos, posições e argumentações relativas ao processo de gestão estratégica, nas suas variadas abordagens e distintos enfoques. O modelo está em processo de efetiva implantação em uma organização industrial, tendo nela sido utilizadas suas fases básicas na definição do comportamento estratégico da empresa em estudo nos últimos dois anos. A análise conceitual e as lições práticas advindas do processo de implantação efetiva do modelo permitem formular algumas conclusões (gerais e específicas) acerca da proposta aqui descrita.
Considering the conceptual distinction between strategic decisions and strategic actions and using production competence definitions, a general model is presented here. This model creates an interactive structure to aggregate the elements that compose the competitive differential of the organization. The objective of the structure is to define the way that organizations can act in the market, and, in general, in the whole society. To develop the model, a theoretical support structure has been defined in terms of concepts, positions and arguments related to Strategic Management, according to its different approaches. The model is now being used by an industrial organization and its basic phases have been used in the definition of the strategic behavior of the organization in question over the last two years. The conceptual analysis and the practical observations that have come from the effective implementation of the model have allowed us to propose some general and specific conclusions here.
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paladini2010productioncompetncias Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Edson Pacheco Paladini, Fabrícia Gonçalves de Carvalho
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Journal Neotropical entomology
Year 2010
DOI
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URL
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132010000400003
Keywords Keywords not found

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