a primeira-dama maria thereza goulart e o costureiro dener: a valorização da moda nacional nos anos 1960 * the first lady maria thereza goulart and couturier dener: the valorization of national fashion in the 1960s
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Abstract
Resumo: As transformações na cultura das aparências dos anos 1960 são examinadas por meio da primeira-dama Maria Thereza Goulart e do costureiro Dener Pamplona de Abreu. Na abordagem, os documentos memorialísticos e da imprensa, em específico, uma edição da Revista Manchete de 1963, possibilitou dimensionar os processos sociais, culturais e políticos envolvidos na criação da moda brasileira. Evidenciamos, assim, como a relação entre os dois personagens, mediada pelas roupas da alta-costura, produziam sentidos para a moda nacional e faziam emergir padrões estéticos que influenciavam os segmentos femininos a valorizarem a beleza e a elegância dos corpos e das roupas “à brasileira”.
Palavras-chave: Moda – Cultura nacional – Elegância.
Abstract: The changes in the culture of appearances in the 1960s are examined by means of first lady Maria Thereza Goulart and couturier Dener Pamplona de Abreu. In the approach, documents and memoirs of the press, in particular, an edition of the Journal “Manchete” of 1963 enabled the scaling of social, cultural and political processes involved in the creation of Brazilian fashion. It is evidenced how the relationship between the two characters, mediated by the clothes of couture, produced standards for the national fashion sense and created aesthetic standards that influenced female segments to appreciate the beauty and elegance of their bodies and clothing “à brasileira”.
Keywords: Fashion – Culture national – Elegance.
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simili2014histriaa
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| Authors | ;IVANA GUILHERME SIMILI |
| Journal | problems and perspectives in management |
| Year | 2014 |
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