the characteristics of users and non-users of a digital interactive television service - case study: the living health channel
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2002
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Abstract
In the Birmingham area, 35 000 households were provided with access to the Living Health television channel for a pilot period of six months. The transactional logs showed that over the period 13 718 people used the system and that an estimated third of subscribers (34%) chose to view the channel. A questionnaire survey (n = 723) in the third month of service showed that nearly a quarter (23%) of respondents had used the service.a The analysis seeks to reveal what types of people used the service during this period and why.
| Reference Key |
nicholas2002journalthe
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|---|---|
| Authors | ;David Nicholas;Paul Huntington;Peter Williams;Maria Monopoli;Barrie Gunter |
| Journal | materials & design |
| Year | 2002 |
| DOI |
10.14236/jhi.v10i2.246
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