o texto publicitário: persuasão e ideologia

Clicks: 6
ID: 130771
2012
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Abstract

Esta pesquisa tem como objetivo analisar um texto publicitário que foi divulgado em uma campanha da empresa O Boticário  em 2005. Os anúncios exploravam o universo dos contos de fadas, buscando  por meio da persuasão, mudar as impressões, ideias, valores, concepções de mundo e ideologias do interlocutor. A estratégia era implantar uma nova forma de pensar, sentir e agir em relação aos contos fantásticos.

Palavras-chave: letras; Análise do Discurso; a persuasão e a ideologia no texto publicitário; anúncio promovido pela empresa O Boticário; Maingueneau.

Reference Key
silva2012eventoso Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Cleunice Fernandes da Silva;Mariani Gracieli Dutra
Journal therapeutic advances in musculoskeletal disease
Year 2012
DOI
DOI not found
URL
http://sinop.unemat.br/projetos/revista/index.php/eventos/article/view/564
Keywords
Education

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