social media platforms and romanian smes. an innovation perspective.
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ID: 128325
2017
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Abstract
Innovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher
potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a
social media overview, emphasizing the benefits and characteristics of these platforms and the way they can represent a
huge innovation for SMEs and in the second part to discuss the case of Romania in relation with social media from the
perspective of innovation.
| Reference Key |
2017analelesocial
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|---|---|
| Authors | ;ARIANA TAL |
| Journal | kastamonu eğitim dergisi |
| Year | 2017 |
| DOI |
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| Keywords | Keywords not found |
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