The role of engagement in a tailored web-based smoking cessation program: randomized controlled trial

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ID: 113197
2008
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Abstract
Results of this study suggest that one of the mechanisms underlying the impact of Web-based smoking cessation interventions is engagement with the program. The source of the message, the degree of message tailoring, and the timing of exposure appear to influence Web-based program engagement.
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Authors Strecher VJ;McClure J;Alexander G;Chakraborty B;Nair V;Konkel J;Greene S;Couper M;Carlier C;Wiese C;Little R;Pomerleau C;Pomerleau O;;
Journal Journal of medical Internet research
Year 2008
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