The role of engagement in a tailored web-based smoking cessation program: randomized controlled trial

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2008
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Ranked #25 of 296 articles by views in Journal of medical Internet research

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Abstract
Results of this study suggest that one of the mechanisms underlying the impact of Web-based smoking cessation interventions is engagement with the program. The source of the message, the degree of message tailoring, and the timing of exposure appear to influence Web-based program engagement.
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Journal Journal of medical Internet research
Year 2008
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