What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram
Clicks: 345
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2020
Article Quality & Performance Metrics
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Combines engagement data with AI-assessed academic quality
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| Reference Key |
rietveld2020whatjournal
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|---|---|
| Authors | Rietveld, R. |
| Journal | journal of interactive marketing |
| Year | 2020 |
| DOI |
10.1016/j.intmar.2019.06.003
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| URL | |
| Keywords | Keywords not found |
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