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1
Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals.
Shang, Qian;Jin, Jia;Qiu, Junping;
2020 neuroscience letters DOI: S0304-3940(19)30768-... 217 views
2
User abnormal behavior recommendation via multilayer network.
Song, Chengyun;Liu, Weiyi;Liu, Zhining;Liu, Xiaoyang;
2019 PloS one DOI: 10.1371/journal.pone... 146 views

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purchase intention n2 hedonic products online shopping festival utilitarian products