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journal of strategic marketing

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scopus
Short Name journal of strategic marketing
Abbreviated Name journal of strategic marketing
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Recent Articles (8 total)

2019
Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, B.
Vol. 27 , pp. 38-49
219 views DOI
2019
Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City
Balasubramanian, P.
Vol. 27 , pp. 612-629
204 views DOI
2019
Modelling brand loyalty in the Nigerian telecommunications industry
Inegbedion, H.
Vol. 27 , pp. 583-598
202 views DOI
2019
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Pham, T.
Vol. 27 , pp. 540-556
166 views DOI
2019
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, M.
Vol. 27 , pp. 730-750
116 views DOI
2019
The internal competitor: buyer motives and marketing strategies
Mols, N.
Vol. 27 , pp. 405-416
109 views DOI
1995
Services outsourcing: Marketing strategy and the internal competitor
Maltz, A.
Vol. 3 , pp. 233-244
107 views DOI
2019
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, E.
, pp. 0-0
70 views DOI
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