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journal of marketing communications

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scopus
Short Name journal of marketing communications
Abbreviated Name journal of marketing communications
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Recent Articles (7 total)

2019
Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards
Belanche, D.
Vol. 25 , pp. 685-701
196 views DOI
2019
Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category
Anselmsson, J.
Vol. 25 , pp. 720-737
186 views DOI
2019
Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?
Peeroo, S.
Vol. 25 , pp. 861-883
177 views DOI
2012
Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit
Bigné-Alcañiz, E.
Vol. 18 , pp. 265-283
174 views DOI
2003
Speaking the same language: The relevance of neuro-linguistic programming to effective marketing communications
Skinner, H.
Vol. 9 , pp. 177-192
156 views DOI
2018
the role of cha2ds2vasc score and diabetes-related demographic and clinical factors for determining the İncidence of paroxysmal atriyal fibrillation in 24 hour rhythm monitoring in patients with type 2 diabetes mellitus
;Orçun Çiftçi;Suzan Keskin;Lala Ramazanova;Özlem Turhan İyidir;Yusuf Bozkuş;Kerem Can Yılmaz;Emir Karaçağlar;Mustafa Yılmaz;Neslihan Başçıl Tütüncü;Mehmet Bülent Özin;İbrahim Haldun Müderrisoğlu
Vol. 71 , No. 3 , pp. 200-206
93 views DOI Abstract
2017
Do you want me to watch this ad on social media?: The effects of norms on online video ad watching
Lee, J.
Vol. 23 , pp. 456-472
83 views DOI
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