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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Short Name Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Abbreviated Name Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Recent Articles (1 total)

2017
Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An Abstract
Rojas-Méndez, J.I.
, pp. 1089
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