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scopus
Short Name indian journal of marketing
Abbreviated Name indian journal of marketing
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Recent Articles (4 total)

2019
Role of customer engagement in customer loyalty for retail service brands: Customer orientation of salesperson as a mediator
Srivastava, M.
Vol. 49 , pp. 7-19
165 views DOI
2020
Will mobile application technology help retail merchandising? Breakthrough innovation by FMCG companies
Ravi, S.S.
Vol. 50 , pp. 24-39
155 views DOI
2019
Influence of materialism on impulse buying among Indian millennials: Does income matter?
Sen, S.
Vol. 49 , pp. 47-60
128 views DOI
2019
Consumer innovativeness: The mediating role of leading edge status (les) on adoption of innovative products in indian rural markets
Baksi, A.
Vol. 49 , pp. 7-20
120 views DOI
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