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journal of business and industrial marketing

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Short Name journal of business and industrial marketing
Abbreviated Name journal of business and industrial marketing
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Recent Articles (4 total)

2019
Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access
Schiavone, F.
, pp. 0-0
199 views DOI
2020
A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus
Quach, S.
Vol. 35 , pp. 116-133
154 views DOI
2020
Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life
Woodside, A.
Vol. 35 , pp. 40-60
147 views DOI
divertículo faringoesofagiano: avaliação dos resultados do tratamento
;Maria Aparecida Coelho de Arruda Henry;Mauro Masson Lerco;José Vicente Tagliarini;Emanuel Celice Castilho;Fabiola Trocoli Novaes;Vania Cristina Lamonica
Vol. 40 , No. 2 , pp. 104-109
147 views DOI Abstract
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