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scopus ulakbim soc
Short Name journal of the academy of marketing science
Abbreviated Name journal of the academy of marketing science
ISSN 0092-0703
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Publications Per Year

Recent Articles (6 total)

2019
Theoretical underpinnings of research in strategic marketing: a commentary
Varadarajan, R.
Vol. 47 , pp. 30-36
187 views DOI
1996
A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance
Pelham, A.
Vol. 24 , pp. 27-43
173 views DOI
2022
Consumer resource integration and service innovation in social commerce: the role of social media influencers
Wu, Y.
Vol. 50 , pp. 429-459
140 views DOI
2020
Impulse buying: a meta-analytic review
Iyer, G.R.
Vol. 48 , pp. 384-404
91 views DOI
2019
Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
Lam, S.
Vol. 47 , pp. 659-680
67 views DOI
2020
The future of social media in marketing
Appel, G.
Vol. 48 , pp. 79-95
48 views DOI
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