Religion and Innovation in Europe: Implications for Product Life-Cycle Management

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ID: 99673
2019
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Abstract
This paper analyzes the relationship between religion and innovation in Europe. To the best knowledge of the authors, no paper has been published about the association of religion with innovation and innovative products and services, at an individual level, for all the countries that belong to the European Union. This is the main goal of our paper. The results show that the orientation of innovativeness depends on religion. This study contains a segmentation of the main religions in Europe, taking into account their innovative profile. Connecting the characteristics of the religious segments found and the innovations life-cycle concept, companies have a tool to manage different innovations’ evolutive stages taking into consideration the religion of their customers. The European policy-makers, still dominated by a traditional innovation approach, gain a demand-side perspective to improve citizen’s innovativeness awareness and acceptance. Finally, religiosity does not seem to have a very strong relationship with attitudes towards innovation once we control for religious affiliation.
Reference Key
recioroman2019religionreligions Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Recio-Román, Almudena;Recio-Menéndez, Manuel;Román-González, María Victoria;
Journal religions
Year 2019
DOI
DOI not found
URL
https://www.mdpi.com/2077-1444/10/10/589
Keywords
business religions. mythology. rationalism marketing. distribution of products

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