Price sensitivity and innovativeness for fashion among Korean consumers.

الحساسية السعرية والابتكارية في مجال الموضة لدى المستهلكين الكوريين.

Clicks: 385
ID: 99649
2005
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Abstract
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among 860 Korean consumers and replicated earlier findings of the negative correlation between the 2 constructs.
تُعرَّف الحساسية السعرية بأنها كيفية استجابة المستهلكين لمستويات الأسعار والتغيرات في الأسعار. أما ابتكارية المستهلك، فهي نزعةٌ نحو الترحيب بالمنتجات الجديدة وتبنّيها. ويرى الباحثون (على سبيل المثال: R. E. Goldsmith & S. J. Newell, 1997) أن المستهلكين المبتكِرين أقل حساسية للأسعار نسبيًا مقارنةً بغيرهم من المستهلكين، ولذا ينبغي أن يكون هناك ارتباطٌ عكسي بين مقاييس هاتين البُنيتين. وقد دعمت نتائج الدراسة الحالية السلامة السيكومترية لمقياس التقرير الذاتي للحساسية السعرية لدى 860 مستهلكًا كوريًا، كما أكدت النتائج السابقة بوجود ارتباط عكسي بين هاتين البُنيتين.
Reference Key
goldsmith2005pricethe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Goldsmith, Ronald E;Kim, Daekwan;Flynn, Leisa R;Kim, Wan-Min;
Journal The Journal of social psychology
Year 2005
DOI
DOI not found
URL URL not found
Keywords
mobile health adoption health information technology consumer preferences multivariate analyses

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