Price sensitivity and innovativeness for fashion among Korean consumers.

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ID: 99649
2005
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Abstract
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among 860 Korean consumers and replicated earlier findings of the negative correlation between the 2 constructs.
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goldsmith2005pricethe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Goldsmith, Ronald E;Kim, Daekwan;Flynn, Leisa R;Kim, Wan-Min;
Journal The Journal of social psychology
Year 2005
DOI
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Keywords
mobile health adoption health information technology consumer preferences multivariate analyses

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