Remarks on the marketing of educational nowadays

Clicks: 235
ID: 96319
2011
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Abstract
This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses).
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Authors CHIRIMBU, Sebastian;BARBU-CHIRIMBU, Adina;PISTOL, Silvia RAŞCU;
Journal annals of spiru haret university economic series
Year 2011
DOI
DOI not found
URL
http://anale.spiruharet.ro/index.php/economics/article/view/562
Keywords
environmental effects of industries and plants renewable energy sources environmental sciences business economics as a science economic history and conditions management. industrial management communication. mass media orthopedic surgery educational environment

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