Sharing Economy Service Experience and Its Effects on Behavioral Intention

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ID: 95220
2019
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Abstract
The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.
Reference Key
tsou2019sharingsustainability Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Tsou, Hung-Tai;Chen, Ja-Shen;Chou, Cindy Yunhsin;Chen, Tzu-Wen;
Journal sustainability
Year 2019
DOI
DOI not found
URL
https://www.mdpi.com/2071-1050/11/18/5050
Keywords
analysis environmental effects of industries and plants renewable energy sources environmental sciences business economics as a science social sciences (general) education (general) social sciences commercial geography. economic geography ethnology. social and cultural anthropology regional economics. space in economics business mathematics. commercial arithmetic. including tables, etc.

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