The Dilemma of Incumbents in Sustainability Transitions: A Narrative Approach

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ID: 93003
2015
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Abstract
In the context of the larger sustainability discourse, “sufficiency” is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.
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augenstein2015theadministrative Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Augenstein, Karoline;Palzkill, Alexandra;
Journal administrative sciences
Year 2015
DOI
DOI not found
URL
http://www.mdpi.com/2076-3387/6/1/1
Keywords
Technology (General) Technology environmental sciences business economics as a science nutrition. foods and food supply manufactures agriculture social sciences urban groups. the city. urban sociology management. industrial management regional planning home economics geography. anthropology. recreation recreation. leisure human ecology. anthropogeography communities. classes. races political institutions and public administration (general)

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