In Competition with Oneself: A Qualitative Inquiry into Amazon’s Entrepreneurial Culture

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2018
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Abstract
Utilizing a historiographic approach based on Amazon’s Letters to Shareholders (LTS) over a twenty-year timeframe (1997–2016), this article identifies the discerning features of the company’s entrepreneurial culture that enabled it to become one of today’s most innovative organizations. A content analysis of the LTS while coding for underlying theoretical themes reveals Amazon’s entrepreneurial culture has been increasingly celebrating a spirit of “Self-Competition”, and by embracing ideas such as “Day 1 Mentality”, “Customer Centricity”, and “Human Capital Focus”. The study findings have useful insights for entrepreneurs, founding teams, and corporate managers engaged in developing an entrepreneurial culture within their own organizations.
Reference Key
dutta2018intechnology Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Dutta, Dev K.;
Journal technology innovation management review
Year 2018
DOI
DOI not found
URL
http://timreview.ca/article/1161
Keywords
Technology (General) business economics as a science manufactures management. industrial management

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