Antecedents of Corporate Environmental Commitments: The Role of Customers.

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ID: 92961
2018
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Ranked #411 of 862 articles by views in International journal of environmental research and public health

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Abstract
The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016⁻2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.
Reference Key
afshar-jahanshahi2018antecedentsinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Afshar Jahanshahi, Asghar;Brem, Alexander;
Journal International journal of environmental research and public health
Year 2018
DOI
E1191
URL
Keywords
developing country smes corporate environmental commitments customer capital environmental collaboration

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