Constructing and influencing perceived authenticity in science communication: Experimenting with narrative.

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ID: 92309
2020
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Abstract
This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity-the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research-may add a potentially important dimension to accepted categories of integrity and benevolence.
Reference Key
saffran2020constructingplos Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Saffran, Lise;Hu, Sisi;Hinnant, Amanda;Scherer, Laura D;Nagel, Susan C;
Journal PloS one
Year 2020
DOI
10.1371/journal.pone.0226711
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