Constructing and influencing perceived authenticity in science communication: Experimenting with narrative.
Clicks: 305
ID: 92309
2020
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Abstract
This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity-the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research-may add a potentially important dimension to accepted categories of integrity and benevolence.
| Reference Key |
saffran2020constructingplos
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|---|---|
| Authors | Saffran, Lise;Hu, Sisi;Hinnant, Amanda;Scherer, Laura D;Nagel, Susan C; |
| Journal | PloS one |
| Year | 2020 |
| DOI |
10.1371/journal.pone.0226711
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