The Westernization and Colonization of the African Mind through the Media

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ID: 91023
2019
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Abstrak
The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.
Kunci Referensi
mavrinac2019thein Gunakan kunci ini untuk mengutip otomatis dalam naskah saat menggunakan SciMatic Manuscript Manager atau Thesis Manager
Penulis Mavrinac, Glorija;
Jurnal in medias res
Tahun 2019
DOI
DOI tidak ditemukan
URL
http://www.centar-fm.org/inmediasres/images/pdf/15/G. Mavrinac, The Westernization and Colonization of the African Mind through.....pdf
Kata Kunci
history of scholarship and learning. the humanities social sciences (general) social sciences language and literature communication. mass media philosophy. psychology. religion

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