The Westernization and Colonization of the African Mind through the Media

Clicks: 186
ID: 91023
2019
Free PDF
Article Quality & Performance Metrics
Overall Quality Improving Quality
0.0 /100
Combines engagement data with AI-assessed academic quality
AI Quality Assessment
Not analyzed
Abstract
The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.
Reference Key
mavrinac2019thein Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mavrinac, Glorija;
Journal in medias res
Year 2019
DOI
DOI not found
URL
http://www.centar-fm.org/inmediasres/images/pdf/15/G. Mavrinac, The Westernization and Colonization of the African Mind through.....pdf
Keywords
history of scholarship and learning. the humanities social sciences (general) social sciences language and literature communication. mass media philosophy. psychology. religion

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.