The Westernization and Colonization of the African Mind through the Media
Clicks: 226
ID: 91023
2019
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Steady Performance
30.0
/100
226 views
35 readers
AI Quality Assessment
Not analyzed
Readership in this journal
SteadyRanked #4 of 4 articles by views in in medias res
Most read
Least read
Bar heights use a square-root scale.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.
| Reference Key |
mavrinac2019thein
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Mavrinac, Glorija; |
| Journal | in medias res |
| Year | 2019 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.