Modeling and Analysis of New Products Diffusion on Heterogeneous Networks

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2014
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Abstract
We present a heterogeneous networks model with the awareness stage and the decision-making stage to explain the process of new products diffusion. If mass media is neglected in the decision-making stage, there is a threshold whether the innovation diffusion is successful or not, or else it is proved that the network model has at least one positive equilibrium. For networks with the power-law degree distribution, numerical simulations confirm analytical results, and also at the same time, by numerical analysis of the influence of the network structure and persuasive advertisements on the density of adopters, we give two different products propagation strategies for two classes of nodes in scale-free networks.
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li2014modelingjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Li, Shuping;Jin, Zhen;
Journal journal of applied mathematics
Year 2014
DOI
DOI not found
URL
http://dx.doi.org/10.1155/2014/940623
Keywords
Ecology Biology (General) Medicine Technology Science Medical technology business political science mathematics medical philosophy. medical ethics

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