Influence of sexual appeal in roadside advertising on drivers' attention and driving behavior.

Clicks: 328
ID: 89571
2019
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #647 of 2,056 articles by views in PloS one

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 2,056 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Sexual appeals are widely used in advertising to attract consumers' attention. It has already been proved that they influence the addressee's cognitive processing, which in turn raises the question if sexual appeals may pose a serious threat for road safety when used in roadside advertising. Three studies were designed to answer this question. Study I was a nationwide survey (N = 1095) which revealed that drivers subjectively perceive sexual contents in roadside advertising as distracting and dangerous. Study II was a modified version of the Attentional Network Test (N = 1063) which proved that in cognitive tasks reaction time increases in line with the sexual content of advertisements. Study III was a simulator study (N = 55) which confirmed that driving characteristics change when sexually-oriented advertisements are located along the road. These studies have led us to a conclusion that sexually appealing cues in roadside advertising may pose a threat for road safety.
Reference Key
maliszewski2019influenceplos Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Maliszewski, Norbert;Olejniczak-Serowiec, Anna;Harasimczuk, Justyna;
Journal PloS one
Year 2019
DOI
10.1371/journal.pone.0216919
URL
Keywords
nicotine advertising and promotion electronic nicotine delivery devices co-substance use

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.