How consumers’ brand experience in social media can improve brand perception and customer equity
Clicks: 112
ID: 88200
2019
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| Reference Key |
yu2019howasia
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|---|---|
| Authors | Yu, X. |
| Journal | asia pacific journal of marketing and logistics |
| Year | 2019 |
| DOI |
10.1108/APJML-01-2018-0034
|
| URL | |
| Keywords | Keywords not found |
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