The effects of perceived value, website trust and hotel trust on online hotel booking intention

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ID: 86904
2017
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Ranked #182 of 234 articles by views in sustainability (switzerland)

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Abstract
With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques. Survey data were collected from 307 individuals who have prior experiences on making a reservation using third-party online booking sites. Based upon our findings, we found that the perceived value, which was affected by both price and quality, was positively related to individuals’ intention to book. We also found that both trust toward third-party online booking sites and trust toward hotels, which was influenced by online review, have positive impacts on individuals’ intention to book. The implications of these findings for both research and practice are discussed.
Reference Key
kim2017thesustainability Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Kim, S.
Journal sustainability (switzerland)
Year 2017
DOI
10.3390/su9122262
URL
https://www.mdpi.com/2071-1050/9/12/2262
Keywords Keywords not found

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