[Digital health communication and factors of influence].

Clicks: 235
ID: 85997
2020
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Abstract
The scope of this article is the complex transformation of health communication in the face of the Internet and social media. Formerly, experts distributed longer pieces of information to target audiences. Today, "many-to-many" communication increasingly dominates, for example via social media. Information is getting shorter, more emotional, and personalized, with more pictures and videos. This contribution focuses on active online-searching behavior for health information and its reception and evaluation by users as well as the underlying factors of credible health communication and the necessity of quality control of health communication on the Internet. Although the article is not based on a systematic literature study, it provides an expert review of the state of the art of the literature in the field.
Reference Key
salaschek2020digitalbundesgesundheitsblatt Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Salaschek, Martin;Bonfadelli, Heinz;
Journal bundesgesundheitsblatt, gesundheitsforschung, gesundheitsschutz
Year 2020
DOI
10.1007/s00103-019-03086-7
URL
Keywords
health communication information seeking user experiences digitalization e‑health

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