To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?

Clicks: 398
ID: 85970
2019
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Ranked #1 of 7 articles by views in plastic and reconstructive surgery global open

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Abstract
Social media is beginning to eclipse practice websites and other traditional electronic marketing utilized by plastic surgeons. First, highlights are presented from the relevant electronic marketing literature. Next, this article presents a new case study of how, why, when, and what social media is being used by ASPS members (n = 100). Results suggest a significant disconnect between plastic surgeons and the highest impact platforms reported in the literature such as Instagram, YouTube, Snapchat, and Facebook. Plastic surgeons currently prefer to focus electronic marketing efforts on practice websites over social media platforms. This study suggests that instead of relying on their practice websites to disseminate information, surgeons should be utilizing social media, posting promotions, before-and-after photos, and videos to develop their client base.
Reference Key
mess2019toplastic Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mess, Sarah A;Bharti, Gaurav;Newcott, Ben;Chaffin, Abigail E;Van Natta, Bruce W;Momeni, Reza;Swanson, Scott;
Journal plastic and reconstructive surgery global open
Year 2019
DOI
10.1097/GOX.0000000000002331
URL
Keywords
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