The olfactory marketing and judgment of environmental quality: an experiment in a company services.

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ID: 79941
2012
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Abstract
Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed that olfactory stimuli provoke effects on clients’ perception and, after that, positive or negative reactions toward the environment. Besides presenting a theoretical review of studies concerning on this field, we also replied through this work Bellizze’s (1983) measurement scales of quality. The results have showed that the olfactory stimuli partly influence the quality of the environment’s evaluation pointed by the clients.
Reference Key
miranda2012theinternext Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Miranda, Laura Melo;Araújo, Davi Arruda;
Journal internext: revista eletrônica de negócios internacionais
Year 2012
DOI
DOI not found
URL
http://internext.espm.br/index.php/internext/article/view/128
Keywords
Medicine Mechanical engineering and machinery İslam environmental effects of industries and plants renewable energy sources environmental sciences neurosciences. biological psychiatry. neuropsychiatry business architecture electronic computers. computer science islam. bahai faith. theosophy, etc. international relations

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