Design of collective choices and aggregation of preferences: from the fear and the rhetoric to the game theory and neuromarketing

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2013
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Abstract
This work paper article aims to describe the historical development of the set of technologies and devices discursive, rational, cognitive and political engineering aimed at shaping and influencing the processes through which communities and societies make their collective choices, legitimizing through this process their levels of social cohesion and paradoxically, the mechanisms which reaffirm the political domination. It basically highlights two alternatives in the collective election front to which contemporary societies are: an alternative based on the full information (truth) and the moral construction of consensus. Another alternative based on fear, distortion of information (falsehood), deception and manipulation of decision-making structures.
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Authors Murillo, Marco Fidel Zambrano;
Journal via inveniendi et iudicandi
Year 2013
DOI
DOI not found
URL
https://revistas.usantotomas.edu.co/index.php/viei/article/view/1161
Keywords
Technology (General) Technology Science physics neurosciences. biological psychiatry. neuropsychiatry business history of scholarship and learning. the humanities social sciences (general) commerce law political science (general) astrophysics marketing. distribution of products

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