A 2-tuple integrated DEA-based approach for neuromarketing technology evaluation

Clicks: 120
ID: 78857
2019
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Combines engagement data with AI-assessed academic quality
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dursun2019akybernetes Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Dursun, M.
Journal kybernetes
Year 2019
DOI
10.1108/K-01-2018-0014
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