Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
Clicks: 360
ID: 78767
2018
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| Reference Key |
xiao2018factorsjournal
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|---|---|
| Authors | Xiao, M. |
| Journal | journal of media business studies |
| Year | 2018 |
| DOI |
10.1080/16522354.2018.1501146
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| URL | |
| Keywords | Keywords not found |
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