Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness

Clicks: 187
ID: 78758
2019
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stubb2019influencerjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Stubb, C.
Journal journal of communication management
Year 2019
DOI
10.1108/JCOM-11-2018-0119
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