Energizing Local Values For Tourism Services Improvement

激活地方价值以提升旅游服务

Clicks: 389
ID: 73891
2012
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Abstract
People in most cultures would probably agree that politeness is needed during their interaction. However there may be differing opinions as to when they should be polite. In tourism industry, tourism service providers’ act as hosts and tourists act as guests. Typically hosts will try to act politely and use appropriate politeness norms when serving guests to ensure their satisfaction. The research findings show that the tourism service providers in Central Java use various unggah-ungguh ‘politeness norms’ when serving English speaking tourists and Indonesian speaking tourists. Besides that, there are some violations made by the tourism service providers in using unggah-ungguh ‘politeness norms’. The research findings also show that there are similar and different perspectives on unggah-ungguh ‘politeness norms’ between English speaking tourists with Western culture backgrounds and Indonesian speaking tourists with Indonesian culture backgrounds towards the politeness norms used by the tourism service providers in Central Java. The findings imply the needs of energizing unggah-ungguh ‘politeness norms’ which is discovered from well known noble Javanese values used by the tourism service providers for tourism service improvement.
在大多数文化背景中,人们通常认同人际交往中保持礼貌的必要性。然而,关于在何种情境下应当表现得体,各方观点可能存在分歧。在旅游业中,旅游服务提供者扮演东道主的角色,而游客则为宾客。通常情况下,东道主在服务宾客时会力求举止礼貌并遵循适宜的礼节规范,以确保游客的满意度。研究结果表明,中爪哇地区的旅游服务提供者在接待英语游客和印尼语游客时,采用了多样的“unggah-ungguh”(礼仪规范)。此外,服务人员在践行“unggah-ungguh”(礼仪规范)时也存在若干违背规范的现象。研究结果还显示,具有西方文化背景的英语游客与具有印尼本土文化背景的印尼语游客,对中爪哇旅游服务提供者所展现的“unggah-ungguh”(礼仪规范)既持有相似的见解,亦存在认知维度的差异。上述发现表明,有必要重新激活并弘扬源于爪哇传统崇高价值观的“unggah-ungguh”(礼仪规范),并将其有效运用于旅游服务中,以促进旅游服务质量的持续提升。
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purnomo2012energizingregister Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Purnomo, Budi;
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Year 2012
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